Privacy Policy
Privacy Policy
At UMIA, we value clarity, calm, and trust — in our collections and in the way we handle your data.
Below, you will find a transparent overview of how we collect, use, and protect your personal information.
If you have any questions at any time, you can reach us at hello@umiawear.com.
1. Who Is Responsible for Your Data?
The data controller within the meaning of the General Data Protection Regulation (GDPR) is:
UMIA
Email: hello@umiawear.com
We determine the purposes and means of processing your personal data.
Our website uses SSL/TLS encryption to ensure that your data (such as orders or inquiries) is transmitted securely. You can recognize a secure connection by “https://” and the lock icon in your browser.
We do not use automated decision-making or profiling that produces legal effects or similarly significant consequences for you under Article 22 GDPR.
2. Data Collection When Visiting Our Website
When you visit our website for informational purposes only — without registering or submitting information — we automatically collect data transmitted by your browser (server log files). This includes:
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The website visited
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Date and time of access
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Amount of data transferred
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Referrer URL
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Browser type and version
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Operating system
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IP address (anonymized where applicable)
This processing is based on our legitimate interest (Art. 6(1)(f) GDPR) in ensuring the stability, security, and functionality of our website.
We do not combine this data with other data sources unless there are specific indications of unlawful use.
3. Cookies
To ensure a smooth and thoughtful browsing experience, our website uses cookies.
Cookies are small text files stored on your device. Some are deleted when you close your browser (session cookies). Others remain stored for a defined period (persistent cookies) and help us recognize your browser on future visits.
Cookies may process information such as:
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Browser and device information
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IP address
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Location data (where applicable)
Why We Use Cookies
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To enable essential website functionality
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To remember items in your shopping cart
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To improve usability and performance
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To understand how our website is used
Processing is based on:
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Art. 6(1)(b) GDPR (contract performance), or
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Art. 6(1)(f) GDPR (legitimate interest), or
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Art. 6(1)(a) GDPR (your consent)
When you first visit our website, you will be asked via a cookie banner to consent to non-essential cookies. You may adjust your preferences at any time.
Please note that disabling cookies may limit certain features of the website.
4. Contacting Us
When you contact us — for example via email or contact form — we collect the data you provide.
This data is used solely to:
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Respond to your inquiry
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Process your request
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Handle related administrative matters
Processing is based on our legitimate interest in responding to you (Art. 6(1)(f) GDPR) or, where applicable, on contract-related processing (Art. 6(1)(b) GDPR).
Your data will be deleted once your request has been fully resolved, unless statutory retention obligations apply.
5. Customer Accounts & Contract Processing
When you place an order or create a customer account, we collect and process the necessary personal data for contract performance (Art. 6(1)(b) GDPR).
You may request deletion of your customer account at any time by contacting us at hello@umiawear.com.
After contract completion or account deletion, your data will be restricted and deleted in accordance with applicable commercial and tax retention laws, unless:
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You have explicitly consented to further use, or
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We are legally permitted to retain it.
6. Email Communication & Marketing
Newsletter Subscription
If you subscribe to our newsletter, we use your email address to send you thoughtful updates and selected offers.
We use a double opt-in procedure. This means:
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You register with your email address.
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You confirm your subscription via a confirmation link.
Processing is based on your consent (Art. 6(1)(a) GDPR).
You can unsubscribe at any time via the link in the newsletter or by emailing hello@umiawear.com.
Newsletter for Existing Customers
If you have purchased from UMIA, we may send you occasional information about similar products, based on our legitimate interest in direct marketing (Art. 6(1)(f) GDPR).
You may object to this at any time by contacting us. We will immediately stop sending such communications.
7. Order Processing & Payment Providers
To fulfill your order, we share necessary data with:
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The shipping provider responsible for delivery
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The selected payment provider
Processing is carried out under Art. 6(1)(b) GDPR.
Payment Providers
We may use payment services such as:
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PayPal
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SOFORT GmbH
Your payment data is transmitted only as necessary for processing your transaction.
Please refer to the respective provider’s privacy policy for further details.
8. Review Reminders
If you explicitly consent, we may send you a one-time email reminder to review your order (Art. 6(1)(a) GDPR).
You may withdraw your consent at any time by contacting us.
9. Social Media Plugins
Our website may include social sharing features using privacy-friendly integration methods (e.g., Shariff solution). This ensures that no direct connection to social networks is established unless you actively click on the respective button.
We may include integrations related to:
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Facebook
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Instagram
Data processing by these platforms is governed by their respective privacy policies.
10. Online Marketing & Analytics
We may use tools that help us understand website performance and improve our communication.
These may include:
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Google Analytics
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Google Ads
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Facebook Pixel
Where legally required, we obtain your consent before activating such tools (Art. 6(1)(a) GDPR). In other cases, processing may rely on our legitimate interest (Art. 6(1)(f) GDPR).
You may disable tracking via:
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Your browser settings
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Cookie preferences on our website
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Available opt-out tools provided by the respective services
Please note that disabling cookies may limit website functionality.
11. Your Rights Under the GDPR
You have the following rights:
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Right of access (Art. 15 GDPR)
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Right to rectification (Art. 16 GDPR)
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Right to erasure (Art. 17 GDPR)
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Right to restriction of processing (Art. 18 GDPR)
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Right to data portability (Art. 20 GDPR)
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Right to withdraw consent (Art. 7(3) GDPR)
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Right to lodge a complaint with a supervisory authority (Art. 77 GDPR)
You also have the right to object at any time to processing based on legitimate interests, particularly in the context of direct marketing.
To exercise any of these rights, please contact:
12. Retention of Personal Data
We retain personal data only as long as necessary:
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To fulfill contractual obligations
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To comply with legal retention periods
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To protect legitimate interests
Once the applicable retention period expires, data is routinely deleted unless further storage is legally required.
Contact
If you have questions about this Privacy Policy or how we handle your data, you can always reach us at:
At UMIA, privacy is treated with the same care as design — thoughtful, considered, and never excessive.